Sea-Doo Spark Launch

Description

Working in collaboration with SeventhStreetStudio and Mike Campau, we developed some colorful ads for the launch of Sea-Doo’s Spark line. My responsibilities included designing the look and feel of the paint splashes and creating them in 3D for lighting and rendering.

Client: Sea-Doo

Co-Creators: Seventh Street Studio, Mike Campau

Tools: Photoshop, ZBrush, Modo

The Process

Here are some sketches done in Photoshop to get a buy-off on the form and movement of the splashes. There were a few different ad variations so you can see the sketches for each.

Deadmau5

This mashup was created based on Sea-Doo’s collaborated with Deadmau5 for the campaign.

Sketches

Here are some sketches exploring how the paint would interact with the head.