The Gaslight Squares

Description

This project was a labor-intensive undertaking that resulted in a modern design that pays homage to the city of St Louis and its rich musical history. The objective was to create a visually appealing aesthetic that evokes memories of the bygone era of Ragtime, early jazz, and blues. It is with great pride that I present the final product. Fun fact: I played clarinet and alto saxophone with The Gaslight Squares for several years during my tenure in St Louis, which provided invaluable insight and inspiration for this project.

Client: The Gaslight Squares

Tools: Photoshop, Illustrator, Traditional

Here’s the final, hero logo for the project.

I really wanted one of these but we never got around to making them, this is just a proof of concept.

Some early (and clunky) design sketches based on some ideas and colors I had knockin’ around upstairs.

Here I used some automated processes in Photoshop to generate some random color variations, just for my own curiosity.

Some variations for the back of the business card.